Rachel Spinogatti Spooner A.B.'96
There Must Be a Better Way: Using Human-Centered Design To Improve Lives
Date: Wednesday, October 27, 2021 | 08:00 am - 09:15 am EDT
Virtual via Zoom
Boston, Massachusetts United States
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Have you ever ordered food, taken public transportation, visited a medical provider, or engaged in a work activity, and thought to yourself "there must be a better way!"? Well, it turns out there is a better way: human-centered design. Human-centered design is an approach to problem solving, based on a deep understanding of the customer and employee experiences, that is de-risked through rapid iteration and co-creation, that delivers real impact to the local organization.
Join us as Tom Allin A.B.'71, P'03, Visiting Professor of the Practice at Duke's Sanford School of Public Policy, teaches us the process of human-centered design. Before joining Duke to share his expertise with students, Allin most recently served the last two years of the Obama administration as chief veterans experience officer at the Department of Veterans Affairs, responsible for setting up a veterans experience office. Allin's work in the government followed over forty years of experience in the restaurant industry around the world.
Join us as Allin leads the group in an interactive classroom experience as we work together to solve a local problem using human-centered design. Focusing on the customer experience, we will discover, design and deliver a solution to one of Boston's most vexing problems in small groups. Learn more about this empathetic and creative approach to problem-solving that will be relevant in all industries and aspects of your life.