We asked Maureen Farrell ’01 about The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion (Crown), which she cowrote with Eliot Brown—the saga of the rise and fall of one of the most-valuable and most-hyped start-ups and its unusual leader.
Duke Magazine: What struck me in this book is that there’s something about the idea of a visionary that really captures people and that was a big driver in this story.