In the fall of 1947, three Duke roommates had an idea to launch a campus radio station. Using a turntable and microphone balanced on a desk in their Kilgo Hall dorm room, Ethelbert “Sonny” Elmore Jr. ’50, Archie Mathis Jr. ’51, and Edgar Hillman Jr. ’49 played records and broadcast news to their classmates. Naming their station WCDC (“We Cover Duke Campus”), they pitched it to the Duke administration, hoping for financial backing.